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Content that Converts Strategic Planning Guide

A Goal-Centered Marketing plan to map out and create cohesive content for the entire quarter.

So you know you need to be producing content for your marketing, but you typically end up staring at a blank screen wondering, "what am I going to talk about this week," right?

Or maybe you have a bank of ideas you turn to for your content, but nothing ever feels cohesive and you're not sure it's even working.

And perhaps you're posting on Instagram, Twitter, Facebook — you know, #alltheplaces — to gain visibility. You're spending hours creating blog posts, social media posts, YouTube videos and more... all for what? Is it even working?

Wouldn't it be nice if you could...

  • Learn how to set marketing goals that help you achieve your business goals
  • Create a cohesive content plan that carries one message across all platforms
  • Batch create your content to save time and energy
  • Determine the best tactics and platforms to use to reach your goals
  • Plan and outline an entire quarter's worth of content in one setting

The good news is... now you can!

Introducing The "Content That Converts" Strategic Planning Guide

The Content That Converts workbook is an in-depth planning guide that helps you strategize your content for an entire quarter. Learn what various marketing goals are right for your business, then select the tactics that work best to reach those goals.

You'll never have to say, "what am I going to write about today," because you'll have your plan already created for you. Not only that, but you'll also have your content outlined with anecdotes and stories picked out to support it, bullet points ready and key words in place. 

Have a few extra days to tack on to your Bosscation? Go ahead and create all of the content that you've just planned and outlined!

The guidebook is a physical planner so you can break free from your digital distractions to hash out your ideas. Science has proven that the act of writing triggers creativity and focus in the brain. Plus, you can take your workbook with you anywhere — a coffee shop, Airbnb, the pool, a hotel — wherever you do your best thinking!

This workbook is like 70+ pages of seriously creative, challenging, brilliant questions and exercises to help you go through everything from clarifying who your ideal client is to drilling down on the purpose of your business and product, and from marketing tactics to planning out the specific steps to take to get you where you need to be. I can't say enough about how valuable this was — a real game changer for us in our biz! – Cami Williams, VAology

Introductory Price of $47 + Free Shipping!

All sales are final.

*Photos depicted are representative of the general format of the planning guides, not necessarily the exact planning guide displayed

So what's actually in the book?

Planning Sections

  • Marketing Goals: Determine whether you need to build visibility, authority, trust, etc.

  • Platforms & Tactics: Compare what platforms and tactics will help you reach your goals
  • Monthly  Topic Breakdown: Create monthly themes to support your business happenings
  • Weekly Content: Write out the topics you'll be covering each week in the quarter
  • Content Outlining: Create a plan of action for every major piece of content, with suggestions for minor content
  • Platform Planning: Plan out your new YouTube channel, blog, or a new social media platform

Section Introduction Pages

While most pages of the book are filled with thought-provoking, guided questions and brainstorming, each section starts with an informational page to provide insight and examples into the main topic for that section. These are the "teaching" pages while the rest are the "doing" pages.


What People are Saying

We think our planners are pretty awesome, but don't just take our word for it! Here's what our clients have to say:


Allie Nimmons, Shade Collective

I loved that all my tiny brainstorms and ah-ha moments had a place to be collected and I could organize them later.I was able to organize different content within the different platforms and prioritize strategies whereas before I just had a big list of stuff I wanted to do. I’ve actually been following the strategy I created here very closely.


Lyndsey Johnson, Verity & Co

The content & marketing sections helped me think through how to use my content to "soft market" my product leading up to launch, and helped create a timeline and list of most important things to market and when. I also liked how we were asked to dig deeper into how our offer was unique... how we could differentiate from anything else out there.

Leah Lynch Bosscation Testimonial

Leah Lynch, Business Strategist

I was shocked at the amount of content that was in this book when I started looking through it. I am a very detailed person and I just loved how much thought was put into it. Not only do you plan out your launch strategy in detail but Lauren also helps you fine tune your offer as well as your passion for what you are doing. This really helped my get all of though thoughts and ideas out of my head and on to paper making them fell so much more real and push me forward. I plan to use it for every offer I come up with form here on out!

Introductory Price of $47 + Free Shipping!


Please note before purchasing: To keep the Bosscation strategy guides affordable, all purchases are non-refundable — I want to help as many business owners as possible grow strategically and find more freedom in their life. If your item is damaged or defective upon arrival, we'll be happy to replace it.

Launch Bonuses!



Bosscation box with swag and self-care items

Receive your strategy guide in style with a full Bosscation box. Get ready to work hard and play hard. The box includes cute office supplies like pencils and a notebook for strategizing. Then It also has items for relaxation and refreshment like snacks, tea, a bath bomb, and a cute wine stopper for your evening wine-down. 


Kickoff Coaching Session with Amanda Beilke

This 30-minute coaching session sets the stage for the exciting journey you are about to go on in your business! We will dig into who you are, what your intention is for your time with your Bosscation, and how to identify & silence your inner critic when it starts to creep in during this vulnerable, creative, & passion driven work. Last but not least, we’ll address other ways to make the most of your time during your mini retreat or staycation so you can come back rejuvenated with clarity for the direction of your business.

*Must be scheduled for on or before April 15.


Private Workshop with Lauren Black 

A private workshop for Bosscation action takers to help make sure you implement what you’ve mapped out and get encouragement from others working just as hard to build their businesses.

Join us on Google hangouts for a half-day intensive workshop with teaching sessions, work sessions, accountability check-ins and implementation.

*Workshop dates TBD

Introductory Price of $47 + Free Shipping! *Plus, be one of the first 25 to order and receive all of the bonuses above (valued at over $200)

All sales are final.


Is the Content That Converts Planner for me?

We want to ensure that the Content That Converts Planner is a good fit for you before buying. Which list feels more like you?

It's Perfect for you if...

  • You've owned a business for at least 1 year
  • You're familiar with terms like funnel, niche, content, opt-in
  • You already create content on at least a semi-consistent basis
  • You're willing to take time away from your business to go through the planner

You should pass if...

  • You're a brand new business owner
  • The only funnels you know are kitchen utensils and cakes — and you're not quite sure what an opt-in is, what content means, or what a niche should be
  • You have yet to start any content such as a blog, YouTube channel, podcast or social media
  • You'd rather fit in your planning between tasks on a normal work day than dedicate your undivided attention to completing the strategy guide

Need Extra Support?

Action Plan

One 60-minute strategy call for after you've taken your Bosscation, to ensure you're ready to take action with your launch.

Planning Intensive

One 3-hour call OR three 1-hour calls for after your Bosscation to ensure your ideas are clear and ready for implementation. The ultimate 1:1 accountability and support.

Strategize Together Mastermind

A 12-week group mastermind** where we'll brainstorm, provide insight and strategize together on a weekly call. Make new biz besties as you prep your next product or service for launch. Find accountability and support through a private Facebook group.


* Strategy calls must be scheduled to take place between January 3, 2018 and May 15, 2018.

** The mastermind will be scheduled to start in January or February of 2018.  We will meet weekly for an hour over Zoom video conferencing. The call day and time will be determined by the availability of the members, but will fall between 10am - 4pm EST. 


Ready to Plan out an entire quarter worth of content? 

Batch create your strategic marketing plan!

Introductory Price of $47 + Free Shipping!


Please note before purchasing: To keep the Bosscation strategy guides affordable, all purchases are non-refundable — I want to help as many business owners as possible grow strategically and find more freedom in their life. If your item is damaged or defective upon arrival, we'll be happy to replace it.

Explore Other Strategy Guides


Why Take a Bosscation?


Hey there! I'm Lauren Black, a creative strategist who helps entrepreneurs like you gain success with less stress. After overcoming burnout in myfirst business, I'm now dedicated to keeping entrepreneurs out of overwhelm and aligned with your purpose.

As a multi-passionate entrepreneur, I found myself stretched in too many directions. I was busy running my first business, Legacy Loft, a brand strategy and design studio; and was also the co-founder of a community for design professionals called Elevate & Cultivate.

But building those businesses put me on the fast track to burnout. Suddenly I found myself working late into the night, not being present with friends or family, and still struggling to find time to get it all done — with no joy in sight.

So I took a weekend away from the computer with just a pen, paper and some dry erase markers. I found myself with ideas and clarity that I hadn’t had in months from one brainstorming session without the normal business day distraction. After several "aha" moments as I discovered my strengths, some holes in the marketplace, and the type of business that fits my personality the best, I knew I needed to recreate the experience for other business owners.

That’s when Bosscation was born — an offline experience to help you unplug and create your best ideas yet.