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Ultimate Launch Strategic Planning Guide

A comprehensive action plan for fine-tuning your idea and creating a purposeful and profitable launch

So you have this big idea for your next offer — maybe it's a course, a new service package, a template shop, an event or a group program. Yay, so exciting!!

You've thought of a name for it and maybe even purchased the URL and you've scribbled a few notes down in your favorite notebook (speaking of... where is that notebook?).

But in reality, you're overwhelmed with all of the details — how to plan it out, what to price it, and how to launch it. I mean, where do you even start?

You try to squeeze in some planning between client calls and checking emails, but at that rate, you won't be launching until man lands on Mars!

Wouldn't it be nice if you could...

  • Escape from your daily distractions to solely work on your launch
  • Get all of your ideas written down, organized and clarified
  • Have step-by-step instructions to walk you through your entire launch plan and to-do list
  • Receive strategies for marketing, pricing and scheduling your tasks
  • Plan out your entire launch in just a few dedicated sessions
  • Walk away feeling refreshed and empowered rather than stressed and nervous

The good news is... now you can!

Introducing The "Ultimate Launch" Strategic Planning Guide

The Ultimate Launch workbook is an in-depth, 80+ page guidebook that provides clarity, strategy and direction for your launch. This isn't your grandma's opt-in... this is a comprehensive planner that will take you step-by-step through the launch planning process. 

You know all of those ideas spinning around in your head? Finally get them planned out and ready to take action!

The guidebook is a physical planner so you can break free from your digital distractions to hash out your ideas. Science has proven that the act of writing triggers creativity and focus in the brain. Plus, you can take your workbook with you anywhere — a coffee shop, Airbnb, the pool, a hotel — wherever you do your best thinking!

This workbook is like 70+ pages of seriously creative, challenging, brilliant questions and exercises to help you go through everything from clarifying who your ideal client is to drilling down on the purpose of your business and product, and from marketing tactics to planning out the specific steps to take to get you where you need to be. I can't say enough about how valuable this was — a real game changer for us in our biz! – Cami Williams, VAology

Introductory Price of $47 + Free Shipping!

All sales are final.

So what's actually in the book?

Planning Sections

  • Your Unique Offer: Plan your point of differentiation and ensure your offer aligns with your goals

  • Narrow Your Niche: Compare various audiences and determine who this is really made for
  • Craft Your Offer: Plan out the details of your product, service or event
  • Marketing: Determine your strategic plan for putting your offer into the world
  • Pricing: Calculate your cost and time commitments, then price your packages
  • Action Plan: Break down your to-do list into manageable pieces, then schedule them out

Section Introduction Pages

While most pages of the book are filled with thought-provoking, guided questions and brainstorming, each section starts with an informational page to provide insight and examples into the main topic for that section. These are the "teaching" pages while the rest are the "doing" pages.


What People are Saying

We think our planners are pretty awesome, but don't just take our word for it! Here's what our clients have to say:


Cami Williams, VAology

The guide book was phenomenal! The content helped us explore, dive into, sort through, and discover more about our business and launch than we ever expected and it really felt like it helped us uplevel our entire offering and launch plan. Having such an in depth, organized resource to go through page by page was huge for us - we would have been lost and wasting so much time without it! We will reference and reuse this book throughout the months and years to come. The bonus is that it gave us an excuse to plan a much-needed getaway!! We would not have taken such quality time to focus on ourselves or our biz without the Bosscation experience, so THANK YOU!!


Lyndsey Johnson, Verity & Co

 The Ultimate Launch Strategic Planning Guide helped propel my idea into reality. At the time of taking my Bosscation, I had already formulated my offer and content and really just needed a hand getting all my ideas written down, organized, and a strategy planned out. This guide helped me do just that -- but I wish I would have had it sooner! Seriously, the content planning and marketing sections alone made this more than worthwhile for my upcoming launch! I LOVED the printed format and completing it by hand. I would never have potentially printed it out at home, so the pre-printed, mailed guide made it so much more fun and actionable. What makes it a "no-brainer" is that you get an ACTION plan for launching your next thing.


Alyssa Gordon, Alyssa Joy Co

If you've ever tried to launch anything (especially as a creative person) you know all those crazy ideas floating around your head need to be narrowed down, written down, added to a to do list and accomplished - that can be TOTALLY overwhelming! Bosscation's Ultimate Launch planner was a LIFESAVER for me! It helped me do just those things I said all in a beautiful guide that I could take away from the everyday digital distractions, sit down and concentrate on and iron out my launch plans! I am just a few weeks from launch and I couldn't be more excited and thankful for all Bosscation's help in making my launch what will hopefully be a booming success!

Introductory Price of $47 + Free Shipping!


Please note before purchasing: To keep the Bosscation strategy guides affordable, all purchases are non-refundable — I want to help as many business owners as possible grow strategically and find more freedom in their life. If your item is damaged or defective upon arrival, we'll be happy to replace it.

Launch Bonuses!

Ready to get your hands on a Bosscation strategy guide?



Bosscation box with swag and self-care items

Receive your strategy guide in style with a full Bosscation box. Get ready to work hard and play hard. The box includes cute office supplies like pencils and a notebook for strategizing. Then It also has items for relaxation and refreshment like snacks, tea, a bath bomb, and a cute wine stopper for your evening wine-down. 


Kickoff Coaching Session with Amanda Beilke

This 30-minute coaching session sets the stage for the exciting journey you are about to go on in your business! We will dig into who you are, what your intention is for your time with your Bosscation, and how to identify & silence your inner critic when it starts to creep in during this vulnerable, creative, & passion driven work. Last but not least, we’ll address other ways to make the most of your time during your mini retreat or staycation so you can come back rejuvenated with clarity for the direction of your business.

*Must be scheduled for on or before April 15.


Private Workshop with Lauren Black 

A private workshop for Bosscation action takers to help make sure you implement what you’ve mapped out and get encouragement from others working just as hard to build their businesses.

Join us on Google hangouts for a half-day intensive workshop with teaching sessions, work sessions, accountability check-ins and implementation.

*Workshop dates TBD

Introductory Price of $47 + Free Shipping! *Plus, be one of the first 25 to order and receive all of the bonuses above (valued at over $200)

All sales are final.


Is the Ultimate Launch Planner for me?

We want to ensure that the Ultimate Launch Planner is a good fit for you before buying. Which list feels more like you?

It's Perfect for you if...

  • You've owned a business for at least 1 year
  • You're familiar with terms like funnel, niche, content, opt-in
  • You have a general idea of what you're looking to launch
  • You're launching something within a current business, like a course, workshop, service, product, group program, or passive income
  • You're willing to take time away from your business to go through the planner

You should pass if...

  • You're a brand new business owner
  • The only funnels you know are kitchen utensils and cakes — and you're not quite sure what an opt-in is, what content means, or what a niche should be
  • You have a million ideas of things you'd like to launch and want to plan out all of them (Perhaps you'd be better starting with the Path to Purpose workbook)
  • You'd rather fit in your planning between tasks on a normal work day than dedicate your undivided attention to completing the strategy guide

Need Extra Support?

Action Plan

One 60-minute strategy call for after you've taken your Bosscation, to ensure you're ready to take action with your launch.

Planning Intensive

One 3-hour call OR three 1-hour calls for after your Bosscation to ensure your ideas are clear and ready for implementation. The ultimate 1:1 accountability and support.

Strategize Together Mastermind

A 12-week group mastermind** where we'll brainstorm, provide insight and strategize together on a weekly call. Make new biz besties as you prep your next product or service for launch. Find accountability and support through a private Facebook group.


* Strategy calls must be scheduled to take place between January 3, 2018 and May 15, 2018.

** The mastermind will be scheduled to start in January or February of 2018.  We will meet weekly for an hour over Zoom video conferencing. The call day and time will be determined by the availability of the members, but will fall between 10am - 4pm EST. 


Ready to Take Your Dreams from Ideas to Impact? 

Take action on your ideas and start strategically planning your launch!

Introductory Price of $47 + Free Shipping!


Please note before purchasing: To keep the Bosscation strategy guides affordable, all purchases are non-refundable — I want to help as many business owners as possible grow strategically and find more freedom in their life. If your item is damaged or defective upon arrival, we'll be happy to replace it.

Explore Other Strategy Guides


Why Take a Bosscation?


Hey there! I'm Lauren Black, a creative strategist who helps entrepreneurs like you gain success with less stress. After overcoming burnout in myfirst business, I'm now dedicated to keeping entrepreneurs out of overwhelm and aligned with your purpose.

As a multi-passionate entrepreneur, I found myself stretched in too many directions. I was busy running my first business, Legacy Loft, a brand strategy and design studio; and was also the co-founder of a community for design professionals called Elevate & Cultivate.

But building those businesses put me on the fast track to burnout. Suddenly I found myself working late into the night, not being present with friends or family, and still struggling to find time to get it all done — with no joy in sight.

So I took a weekend away from the computer with just a pen, paper and some dry erase markers. I found myself with ideas and clarity that I hadn’t had in months from one brainstorming session without the normal business day distraction. After several "aha" moments as I discovered my strengths, some holes in the marketplace, and the type of business that fits my personality the best, I knew I needed to recreate the experience for other business owners.

That’s when Bosscation was born — an offline experience to help you unplug and create your best ideas yet.