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How to Increase Engagement on Facebook Live

Guest Post by: Nina Simmons, Online Marketing Expert & Digital Strategist of NB&NS

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In early 2018 Facebook announced their biggest update to the Facebook algorithm, yet the message was clear — you must use Facebook Live.

Facebook Live can be a powerful way to grow your presence on Facebook, but you must know how to optimize your Facebook Live to maximize your reach and engagement. In this blog post I am going to review with you the exact Facebook Live system that I use to get tens of thousands of viewers on Facebook Live.

How to Prepare for Your Facebook Live Broadcast

Going live on Facebook is intimidating, but you can gain confidence by spending time preparing for your live broadcast:

1. Practice Going Live

You can practice going live on your personal page by setting your post to “Only Me” then going live.

2. Choose Your Topic

For business purposes, the best Facebook Live topics educate, entertain, and empower.

3. Promote Your Facebook Live

A best practice for Facebook Live would be to choose a regularly scheduled time that you go live. However, if you are not ready for that yet, make sure to promote your Facebook Live at least a week ahead of time by setting up a calendar event, posting about your Live, inviting your followers to RSVP, sending an email to your email list, etc.

 

How to Increase Engagement on Facebook Live

Now that you’ve prepared for your Facebook Live, it’s time to go live! Here are the ways you can increase engagement while you are live:

1. Prepare bullet points, but not a script

Your Live will feel more natural to you and your audience if you just make an outline of bullet points you want to cover vs. a script.

2. Write a compelling caption

Make sure your post have an attention-grabbing caption that will stop the scroll. Address WHO this Live is for, WHAT you will cover and HOW to get more information (links, etc.).

3. Be you

Pretend you are talking to your best friend while you are live. Going live can be intimidating so try to relax, smile and have fun!

4. Ask questions and encourage interaction

Facebook will favor your Live if you not only have interaction between you and your viewers but if there is interaction between your followers as well. Make sure to ask questions throughout your Live and encourage your viewers to help each other and connect in the comments.

How to Leverage Your Facebook Live

Phew! You went live, now what? Here’s a secret that you may not know – your post Facebook Live process is going to make or break whether your Live is effective or not. The majority of people who watch our Lives actually watch the replay. Here’s our process for making sure we get the most bang for our buck after our Facebook Live has ended.

1. Create a custom audience in Facebook Ads

Even if you are not planning on advertising right now you’ll want to set up a custom audience in Facebook Ads of people that watched your Facebook Live broadcast. People who watch videos are a highly engaged audience that you can market and sell to later.

2. Change the screen capture

Facebook has a serious sense of humor with some of those Facebook Live screen captures. You can change the screen capture by going to Publishing Tools > Video Library > click on the pencil to the left of the camera icon of the Live you want to change, select a new screen capture and save!

3. Add captions to your Facebook Live

Many people on Facebook will watch your video without the volume on. Take advantage of this behavior and add captions to your Facebook Live.

4. Share Your Live

Share your Facebook Live to other places you have a presence: your private Facebook Group, your personal page (only if it’s relevant), your blog, your website, etc.

5. Create a Facebook Ad

If after 24 hours or less you are seeing that your Facebook Live is performing well, consider putting a little money behind it to boost your exposure to your ideal client.

Going Live on Facebook can be an intimidating process but it can be well worth your time investment to help build trust with your audience.


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Nina Simmons is an online marketing expert and digital strategist. As co-founder of NB&NS, a Phoenix-based, online education consultancy, her goal is to empower business owners and entrepreneurs to increase their presence, results and profitability online. Simmons has helped hundreds of multi-million-dollar businesses grow their brands and revenue. Past clients include billionaires, technology and medical device startups, luxury destinations, resorts and golf courses, golf equipment designers and various political initiatives. Before starting her own consultancy, Simmons served as a digital marketing director in the advertising agency world.

You can follow Nina on her blog, Facebook and Instagram for more marketing strategies to grow your business online.

Burnt Out By Social Media? Read This

Guest Post by: Brit Kolo, Marketing Coach of JAMMarketingGroup.co

Let’s not beat around the bush here. Social media flicks its flame into every part of our lives.

Social media is a great tool for entrepreneurs and small business owners, but your activity could lead to burnout. Avoid burning out from social media by following these tips.
  • Scrolling through your Instagram feed whenever a webpage doesn’t load immediately.
  • Getting sucked into a Facebook Group conversation that takes up half your day.
  • Watching a bunch of Instagram Stories as you sip your morning coffee.
  • Double tapping this.
  • Double tapping that.
  • Posting your own content and then checking in every twenty minutes to see how it’s doing.

I know, I know. I do it too sometimes.

And I’m certainly not the first to say we’re no longer consuming content on social media - it’s consuming us.

The “problem” of social media is not new news.

In fact, I don’t believe social media is a “problem” at all.

The problem here is, as ambitious entrepreneurs, our activity on social media can lead us to burnout faster than ever before.

Oh dang, she just said the B word.

Yes, burnout. Social media fuels our journey to burnout in sneaky little ways, accumulating over time, guiding us right into the trap of waking up one morning and being totally convinced we can’t possibly do one more thing in our business without bursting into flames.

But we can avoid this. That’s the good news.

We can avoid burnout fueled by social media, first by understanding how it manages to wipe us out, and second by changing our perspective on social media as a whole.

Here’s how social media fuels our journey to burnout:

  1. Our emotions are hijacked every few minutes by whatever we happen to see on social media as we scroll.
  2. As ambitious entrepreneurs, we then spend our already-limited time and energy creating content for social media that will *hopefully* get us more followers and engage our current audiences.

Hijacked emotions + Striving to create the perfect posts = Stress

Enough stress over time = Burnout

Avoid social media burnout by following these tips.

Ahh and there it is.

So as I mentioned earlier, we can avoid all of this.

Not by just swearing off social media. That’s just not going to happen for more than a day or two at most.

Instead, I propose shifting our perspective about social media to make it a more intentional, fulfilling place to be.

Here’s how you can avoid social media burnout:

First, do a “Joy Audit” on your current social media feeds.

Take twenty minutes right now to scroll through the social media feeds you spend the most time in and unfollow any account that doesn’t immediate spark a sense of JOY in you.

To take it a step further, schedule a 20-minute block to do a Joy Audit every month for the next few months so you can be sure you’re intentionally creating a joyful space for yourself whenever you do log in to social media.

Second, embrace the fact that to GET engagement on your social media posts, you must GIVE engagement first.

Chris Emmer of Sweaty Wisdom has termed this “Social Karma” and there’s no better name for it.

Social Karma.
What you throw out into the world is going to come right back your way.
What you put into Instagram, you’ll get out.
What you put into Facebook, you’ll get out.
What you put into your email list, you’ll get out.

So if you want if you want greater engagement – follows, likes, comments, AND QUALIFIED LEADS – you must first go GIVE that engagement to others.

For instance, Instagram.
Comments are GOLD on Instagram. We know they boost our relevancy within the IG algorithm. So typically, the more comments we get on our posts, the faster our account grows. Want comments? Go spend time commenting on others’ posts.

And Instagram Stories.
When other users click to your profile, DM you, or answer a poll from your Instagram Story, Instagram boosts your relevancy and shows your story to more people. Want people DM’ing you and answering your polls? Go watch others’ stories and begin conversations there.

How about Facebook Groups?
You want people to be more engaged in your Facebook Group? Go be engaged in others’ Facebook Groups.

Again, it’s all about shifting your perspective on social media so it no longer leads to burnout.

Intentionally create a joyful social media experience by completing a Joy Audit and then consciously embrace the concept of Social Karma by living it out. By giving first, receiving second.

Now, the task is simple. I give you permission to go spend twenty minutes on Instagram - the first ten doing a Joy Audit and the second ten engaging with others’ posts.

Comment below to let us know how those twenty minutes felt for you!


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Brit Kolo, Founder of JAM Marketing Group, is a Marketing Coach for creative, big-dreaming entrepreneurs, yearning for meaningful growth in their businesses. Through her intuitive, in-depth coaching process, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good, meaningful way. When she’s not hopping on a Zoom call with a coaching client, she’s sipping chugging dark roast, podcasting in her yoga pants, and supporting her circle of fellow female entrepreneurs.

Content That Converts: A Behind-the-Scenes Look
Behind-the-scenes look at the Bosscation Content That Converts strategic planning guide. This marketing planner helps you create content that leads to sales. Determine what to write or record, when to post it, and how to lead your audience to buy.

The benefits of content marketing far outweigh the burden of creating it. Content builds relationships and loyalty with your audience and develops your know, like and trust factor. It warms up your audience so they’re ready and excited to buy. It drives traffic and awareness, positioning you as an expert or an industry influencer. It ensures you’re driving the right traffic to your website and offers.

Even if your business runs off referrals, it’s important to keep producing content. That way you don’t get stuck in a feast or famine cycle once your current projects and referrals dry up, and you can book yourself out with a wait list! It’s great for SEO and keeping your business top-of-mind. It opens the opportunity to scale.

While I’ve already explained how to become faster with content creation, how to overcome your content blocks & setbacks, and what marketing mistakes to avoid, this post provides a behind-the-scenes look at the final piece towards ultimate content creation: our Content That Converts strategic planning guide.

Why Use a Strategic Planning Guide for Your Content?

  • It ensures your content leads to sales
  • It takes the guessing game out of what to talk about
  • It keeps your thoughts and ideas organized
  • It helps you streamline your process to avoid writer’s block
  • Using pen & paper opens your mind to stronger creativity and a better flow of ideas
  • Being physical rather than digital allows you to work without the distractions of your email, social media, notifications or client work
  • Take it with you anywhere so you can write where you feel inspired (my favorite spot is the hammock in my back yard)

What Makes the Content Planner Strategic?

Our planner doesn’t just provide space to outline your blog posts — anybody could do that with a pen and paper or even in their computer. It starts with your foundation to ensure you’re building out the right type of content for you and your business. If you absolutely hate recording videos, are you really going to produce one each week? Not likely… at least, not without hiring parts out or creating a better process. Determine what’s holding you back and how you can find a good workaround or solution.

Understanding your audience is critical for creating content. If the common thread that ties all of your clients together is that they’re super busy, then they may not be reading blog posts or watching videos. They may, however, be listening to podcasts and audiobooks, so providing audio options is key to getting your message heard. While we don’t dive as deep into your ideal clients in the Content planner, I still have a dedicated section for honing in on your audience.

From there, you determine the best goals for your content. If you’re selling a no-brainer, low-priced offer, you may just need traffic and awareness. You could run a few Facebook ads and social media campaigns to get the word out. If you tried those same tactics for a $3500 brand design package, you’ll just be throwing money at Zuckerberg with no ROI. High-ticket 1:1 services require more trust, education and relationship-building. Those goals are supported by blog posts, videos, case studies and testimonials. Knowing what goals to use for your content will shape the platforms and tactics you pursue, and the Content That Converts will walk you through that.

Whether you’re stuck on what topics to write about of if you struggle with having too many ideas for your content, our guide helps you create a story bank of ideas that support your offers. You’ll determine a monthly theme so you can narrow down what topics you’ll talk about and keep a nice flow between all of your various platforms. Everything you post that month should directly or indirectly lead towards the sale.

What if I Don’t Have Time to Take a Bosscation to Work on My Planner?

Wouldn’t it be nice to outline and plan your entire content for the quarter in just a few dedicated sessions? While that would be ideal, it’s not always realistic. I have personally found it easiest to plan my content a few weeks at a time. I carve out time on my calendar for content preparation. I take my Content That Converts planner with me to the pool or just chill on the couch as I map out my plan for the month. It makes it so much easier to write each blog post or record my Facebook live videos when I have an intentional goal and outline for each piece.

What’s Included in the Guide?

The Content That Converts strategy guide is 120+ pages filled with space to brainstorm, plan and create. Here are the various sections included in the book:

1. Content Foundation

Decide on the non-negotiables for your content creation, so you’re able to determine the best platforms for you. Break down your content tasks & calculate how much time you’re realistically able to spend on content so you know where to focus your efforts. Decide on a budget for a team or tech to help you streamline and post content with ease.

2. Audience Evaluation

Dive deep into your client profile to determine the best type of content to connect with your audience. Determine who your “parallel partners” are so you can collaborate and reach a broader audience. Evaluate your competition and the tactics they use to connect with their clients.

3. Goals & Tactics

Learn about the various marketing goals you should be focusing on to optimize your content for conversion. Use those goals to choose the best tactics and platforms for your content. Then determine your quarterly goals and tactics that you’ll be building your content around.

4. Monthly Overview

Decide on what type of unique vs. repurposed content you’ll be creating. Make a story bank of ideas that will help you easily create strategic content.

5. Monthly Planning (x3)

Three months’ worth of content planning pages. Decide what products or services you’ll be promoting that month, so you can create content that leads to sales. Plan out a monthly “campaign” such as a webinar or challenge. Determine the weekly topics for your blog posts, videos, email newsletters and social media. Outline each individual piece of content so you’re ready to write or record!

 

Ready to Create Content That Converts?!

Plan strategic content with ease using our Content That Converts strategy guide! 120+ pages of planning and strategizing. Take the guess work out of what to write and record! 

 
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9 Marketing Mistakes that Keep Your Content from Converting
When writing blog posts, filming videos, sending newsletters or other content marketing, you need to ensure that your efforts are converting! Whether that's sales, more followers, an engaged email list, etc, avoiding these 9 mistakes will help your content be more effective. Make sure you're speaking to the right audience, not teaching your craft (unless you're an infopreneur), tracking your analytics, setting correct goals making relationships, etc.

You poured your heart and soul into your latest blog post. You conducted thorough research to ensure you'd strike every chord with your clients. You designed Pinterest-perfect graphics. After hours of work, you heard crickets...

When you take the time to create blog posts, videos, social media, email newsletters or podcasts, it’s important to ensure they're actually being effective! Ultimately, your content should lead to sales, but it can be a long-term strategy. Content marketing is about establishing relationships with your audience, educating your clients and developing your know, like and trust factor. It's about providing value before asking for the sale. 

 

Therefore, it’s important to avoid making these 9 classic content mistakes!
 

1. You’re speaking to the wrong audience

Make sure you know your audience so you can speak directly to them! If they’re new to your industry, they’ll need much different content than those with years of experience. You may have thousands of readers/viewers each month, but if they’re not your ideal clients, you’re missing the mark!

Pro tip: Be careful when seeking content topics by asking in Facebook groups, “What is your biggest struggle with ____” or “What would you like to know about _____.” These are great questions to ask, but to your own audience!
 

2. You’re speaking to too broad of an audience

To go along with #1, if you’re speaking to a very broad audience — trying to reach everyone — you won’t have any one particular audience thinking, “She’s talking straight to ME!” or “This is exactly what I need.” You’ll just end up watering down your messaging, or leaving your audience wondering whether or not you can really meet their needs.
 

3. You’re teaching your craft to your buyers

Out of a lack of knowing what content to create, people often try to teach their craft to their audience. Unless you’re an infopreneur or in the training space, teaching your audience how to do what you do will only lead them away from a sale (or you'll be attracting the wrong people)! If you create custom logos, don’t write posts on how to design your own logo… share the importance of a custom brand so they’ll leave the designing to you!


4. You’re not tracking your analytics or conversions

Make sure to track your analytics and conversions so you know what type of content is actually working! Use Google Analytics, social media analytics, unique URLs, etc. so you can ensure that the content you’re creating is getting through to your audience and leading to sales. If your clients are too busy to read blog posts or they rarely watch videos, then creating that type of content is pointless.

Pro tip: Ask your current & past clients and customers what type of content they consume and what platforms they hang out on!


5. You’re not setting goals (or the right goals)

Obviously, your end goal is always sales, but there are other goals you should be setting for your content depending on the results you need/desire. High-priced 1:1 services require a lot more trust and connection with the business owner, so their content goals would look different than someone who is looking to sell thousands of $5 digital downloads. Think about what you really need to make sales... followers, authority status, awareness, trust? Then build your content plan accordingly.
 

6.  You’re speaking at your audience instead of with your audience

Content marketing is all about building relationships with your audience. If you’re just talking at your clients, and not listening, replying and engaging with them, you’re missing out on key relationship-building.

Case Study: The first time Kendra and Kleniece of Humble & Whole attempted Twitter, they only posted promos for their content and services… and they didn’t see any results. It wasn’t until they started to engage with their audience and join Twitter chats that it started to be effective for them.
 

7. Your content has grammar and spelling mistakes

While some grammar and spelling mistakes may slip through here or there, having well-written content makes you sound professional. Spelling and grammar mistakes are a huge turn-off and position you as one who doesn’t care or pay attention to detail. Put your best foot forward, even if that means hiring an editor or asking friends to look over your content before publishing.

Pro tip: This applies to more than just your blogs & social content, it goes for your entire website! I was once seeking to hire a virtual assistant and only 1 of about 15 websites I visited had well-written and nicely edited copy… she was the only one I reached out to!
 

8. You don’t cross-promote your content

What’s the point in spending time writing blog posts or creating videos if no one sees them? I’ve heard that when it comes to content, you should spend just 20% of your time creating it and 80% promoting it. Pull quotes from your blog to post on social media. Dive deeper into a topic from your video in your email newsletter. Post a personal story related to your last podcast episode on your Facebook page. Make sure you’re leading people back to your content from multiple places!
 

9. You Don't Have any calls-to-action (or You Have too many)

Every piece of content should encourage your audience to do something: comment, share, subscribe, “like,” follow, read more, watch next, etc. You’re leaving lots of subscribers — and money — on the table by not asking people to take action. But just present ONE option for them so they’re more inclined to do it. Too many choices could lead to no action at all — hellooooo analysis paralysis!
 

BONUS: Your content isn’t intentionally leading towards sales

Having a plan for your content will ensure you’re directing your audience towards buying. Start with what you want to promote for the month/season, and create content that leads up to that. This will also help your content flow, rather than posting about different topics or themes every day/week. But remember to provide value first, then ask for the sale!
 

Ready to create more strategic and streamlined content?

Plan strategic content with ease using our Content That Converts strategy guide! 120+ pages of planning and strategizing. Take the guess work out of what to write and record! 

 
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Maximize Your Marketing Impact with Minimal Input

Let’s face it, the content struggle is real! Writing blog posts, crafting the perfect Instagram captions and recording videos can take up a huge chunk of your week. And while content supports your business in so many ways — boosts your SEO, helps grow your list and audience, gains you credibility, etc — it’s not so important that it should take up all of your time!

What are you to do?


Pssst! Is creating content your business nemesis? Join me and Cami Williams of VAology for a free webinar on April 5th called “Stop Living Blog Post to Blog Post: How to Create Strategic and Streamlined Content.”Learn more here.


Here are some tips for maximizing your content impact while minimizing your input.

Marketing content is so important for your small business growth! But writing blogs, recording videos, editing podcasts and posting to social media can be super time-consuming! Use these tips to make your content creation process faster, easier and more efficient so you're not wasting hours of every week on your marketing. Read how to maximize your marketing impact with minimal input on the Bosscation blog: www.bosscation.com/blog

1. Determine Your Most Impactful Platforms

Check your analytics and conversions to see where you’re getting your best engagement, traction and paying customers. Take a look at your followers to ensure they’re your ideal clients. If you find that a certain platform isn’t performing for you or isn’t attracting the right people (and you’ve tested it for enough time), then you may want to nix that platform.

Example: A photographer whose Instagram is only attracting other photographers either needs to change their captions & hashtags, or find another platform… there’s no sense in building a following filled with more competitors than clients!
 

2. Make Use of Your Strengths

if you’re super slow with one type of content, it might be time to switch things up. Kathryn of Modern Planner discovered that she could record and edit videos much faster than she could write blog posts, and she saved a ton of time after switching to video content. Some people find that recording their voice into an app to write their blog posts is easier typing. Or maybe you’re fast at writing but spend hours trying to “wing it” on camera, so any videos you record need a script and a teleprompter. Try out a few different types of content creation to determine your strengths.
 

3. Repurpose, Repost & Reword!

No need to reinvent the wheel for every platform! Did you write an awesome email blast? Pull quotes from it for your Instagram and Twitter! Did you write a powerful blog post? Dive deeper into that topic on a Facebook live. Have your videos transcribed and turned into an email blast or blog post! You can also repost older content with your audience on #throwbackthursday! Not everyone is going to see every piece of content you create, so it’s OK to repurpose, repost and reword!
 

4. Schedule and Batch Your Content

You wouldn’t miss a scheduled call with a client, because it’s on your calendar and you’ve prioritized it. You should also schedule the time that you’ll be working on your content… even better if you can batch create and get into a good flow. By blocking out time on your calendar for your content, you’ll make sure you’re not spending countless hours creating, but you also won’t neglect it until the last minute.
 

5. Hire a Team

So going back to #2, you need to look at your strengths. If there’s something you struggle with, or it takes you forever, you may want to consider hiring it out. Now, the tasks you hire out don’t have to relate to content. If you’d prefer to write, record, edit and post everything yourself, then hire out other tasks in your business like client onboarding, customer service, sales, email management, etc. Delegate the things that others can do better or faster than you!


6. Set Up Systems

Create templates, outlines, schedules, etc. for making your content creation easier. I used to spend 8 hours writing blog posts because I'd change my topic/focus a million times as I wrote. Once I started outlining my content first, I cut my writing time by about 80% (and my content has a plan & purpose)! **Psst… steal my content planning structure here** Some people set up workflows in Asana or Trello that walk them through all of the steps they need to take; others have software and apps that help them streamline (I looooove, Later.com for scheduling my Instagram & Facebook posts… they will auto-post for me)!


Time to Take Action with your Content!

Plan strategic content with ease using our Content That Converts strategy guide! 120+ pages of planning and strategizing. Take the guess work out of what to write and record! 

 
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