Maximize Your Marketing Impact with Minimal Input
Let’s face it, the content struggle is real! Writing blog posts, crafting the perfect Instagram captions and recording videos can take up a huge chunk of your week. And while content supports your business in so many ways — boosts your SEO, helps grow your list and audience, gains you credibility, etc — it’s not so important that it should take up all of your time!
What are you to do?
Pssst! Is creating content your business nemesis? Join me and Cami Williams of VAology for a free webinar on April 5th called “Stop Living Blog Post to Blog Post: How to Create Strategic and Streamlined Content.”Learn more here.
Here are some tips for maximizing your content impact while minimizing your input.
1. Determine Your Most Impactful Platforms
Check your analytics and conversions to see where you’re getting your best engagement, traction and paying customers. Take a look at your followers to ensure they’re your ideal clients. If you find that a certain platform isn’t performing for you or isn’t attracting the right people (and you’ve tested it for enough time), then you may want to nix that platform.
Example: A photographer whose Instagram is only attracting other photographers either needs to change their captions & hashtags, or find another platform… there’s no sense in building a following filled with more competitors than clients!
2. Make Use of Your Strengths
if you’re super slow with one type of content, it might be time to switch things up. Kathryn of Modern Planner discovered that she could record and edit videos much faster than she could write blog posts, and she saved a ton of time after switching to video content. Some people find that recording their voice into an app to write their blog posts is easier typing. Or maybe you’re fast at writing but spend hours trying to “wing it” on camera, so any videos you record need a script and a teleprompter. Try out a few different types of content creation to determine your strengths.
3. Repurpose, Repost & Reword!
No need to reinvent the wheel for every platform! Did you write an awesome email blast? Pull quotes from it for your Instagram and Twitter! Did you write a powerful blog post? Dive deeper into that topic on a Facebook live. Have your videos transcribed and turned into an email blast or blog post! You can also repost older content with your audience on #throwbackthursday! Not everyone is going to see every piece of content you create, so it’s OK to repurpose, repost and reword!
4. Schedule and Batch Your Content
You wouldn’t miss a scheduled call with a client, because it’s on your calendar and you’ve prioritized it. You should also schedule the time that you’ll be working on your content… even better if you can batch create and get into a good flow. By blocking out time on your calendar for your content, you’ll make sure you’re not spending countless hours creating, but you also won’t neglect it until the last minute.
5. Hire a Team
So going back to #2, you need to look at your strengths. If there’s something you struggle with, or it takes you forever, you may want to consider hiring it out. Now, the tasks you hire out don’t have to relate to content. If you’d prefer to write, record, edit and post everything yourself, then hire out other tasks in your business like client onboarding, customer service, sales, email management, etc. Delegate the things that others can do better or faster than you!
6. Set Up Systems
Create templates, outlines, schedules, etc. for making your content creation easier. I used to spend 8 hours writing blog posts because I'd change my topic/focus a million times as I wrote. Once I started outlining my content first, I cut my writing time by about 80% (and my content has a plan & purpose)! **Psst… steal my content planning structure here** Some people set up workflows in Asana or Trello that walk them through all of the steps they need to take; others have software and apps that help them streamline (I looooove, Later.com for scheduling my Instagram & Facebook posts… they will auto-post for me)!
Time to Take Action with your Content!
Plan strategic content with ease using our Content That Converts strategy guide! 120+ pages of planning and strategizing. Take the guess work out of what to write and record!