From Writers Block to Idea Overload: Stop Wasting Time on These Six Content Setbacks

 Writers block? Idea overload? What content setbacks are keeping you from creating blogs, video, social media posts and email newsletters? Learn how to determine your marketing setbacks so you can write or film more efficiently and faster! 

You know you should be creating content as a small business owner — blog posts, videos, email newsletters, social media posts — but phew, it can be overwhelming to keep up with! Creating all that content could easily take up half of your work week, leaving you little time to be productive with your client priorities and building your business.

I’m embarrassed to admit this, but it used to take me 8 hours to write a blog post… and I tried to blog at least once a week. That’s ONE-FIFTH of my work week, people! (Ok, more like 1/8th… I was working WAY more than 40 hours a week back then).  I blamed my slow writing skills on perfectionism and figured there was nothing I could do to change that. It’s just who I am… I can’t get myself to put out half-baked work.

When I dug a little deeper, I discovered my actual blogging bottleneck stemmed from writing without a plan or an outline. I was slow because I didn’t know what to write and would restart my blog over and over again. I’d wait until the end to decide on a title for my post, which meant I didn’t have a clear direction as I wrote. Now that I’ve learned to start with a “promise” in my headline and then outline how I’ll deliver on that promise, I can write a blog post in under an hour!

Want to produce higher quality content in a shorter amount of time? Ready to actually enjoy writing or creating videos?

It’s time to break down your content setbacks… and they might not be what you think they are!

You may think you dread recording videos because you don’t like how you look on camera, when in reality, you may just need higher quality lighting and video equipment.

You may think your writer’s block stems from not knowing what to say, but perhaps you really suffer from imposter syndrome and fear coming across as a fraud.

The trick to discovering your true content setbacks is to dig one step deeper than what’s on the surface.

My 3-year-old nephew is the king of asking, why… why… why? Ask yourself, “What’s holding me back or slowing me down with my content creation.” Then ask, “why” and “why” again! Sounds so simple, but it’ll help you get to the root of your content woes so you can work faster, more efficiently, and enjoy it along the way.

Here are some of the biggest setbacks I see with content creation, and some solutions you can try.

1. Perfectionism

You won’t post anything live until it’s perfect… every Instagram image needs to flow, every blog post needs to be impactful, every video needs an awesome intro and outro animation. Tweaking things until they meet your high standards can be a huge waste of time. While I’m not encouraging you to post sloppy work or veer off-brand just for the sake of posting, you need to stop wasting time trying to be perfect. Here are some suggestions:

  • Set a timer for yourself so you don’t spend hours creating and tweaking
  • Hire a professional to handle the things you’re not as good at or that take you too long
  • Remember that done is better than perfect, and your audience might not even notice the little changes you’re looking to implement

 

2. Imposter syndrome

While you’re supposed to be the “expert,” you instead feel like a fraud and it keeps you from creating content. Either you spend far too much time researching, to make sure you don’t sound like a fool, or you freeze up on what to say at all. You fear the judgement, which keeps you from posting what you’d like to put out.

  • Remember that there are always people who know less than you, have less experience than you or do things different than you
  • Your followers follow you for a reason… because you’re at least one step ahead of them
  • What may come easy to you and seem like basic knowledge may be foreign to your audience
  • The more you post content and put yourself out there, the more confidence you’ll get
  • Never stop learning and growing, but set a limit for yourself so you don’t spend more time researching than taking action

 

3. You don’t know what to say

Writer’s block… Lack of inspiration… there are lots of reasons why you may not know what to say or post. Perhaps you feel you’ve already talked about everything there is to know about your topic. Or maybe your current content hasn’t been reaching people so you aren’t sure what changes you need to make. Then there are those who aren’t sure how to use your content to drive sales without sounding like a used car salesman.

  • Survey your audience to get to know their needs, questions and desires
  • Do a brain dump of everything you could talk about on your topic
  • Write down what you DO know and what makes your offer/brand unique
  • Brainstorm personal stories and experiences that you could share with your audience

Download our free story bank workbook to help you with ideas

 

4. You have too much to say

Do you suffer from idea overload for your blog, videos and social media posts? Perhaps you have a huge story bank, but just don’t know what will make the biggest impact and actually drive sales.

  • Survey your audience to see which of your content ideas align with your clients’ needs, questions and desires
  • Pick one offer to promote per month and choose topics that relate to that offer
  • Work backwards from your freebies, tripwires and main offers to choose topics that will support those

This tends to be one of the most common setbacks for my clients, so I did a Facebook Live about how to overcome idea overload! Watch here!

 

5. Fear of judgement

Similar to imposter syndrome, the fear of judgement is a mental battle that we often face. You might not like your writing style, brand “voice,” or actual voice on camera. Perhaps you’re afraid of friends and family viewing your content and not understanding your business.

  • Learn to ignore the trolls and negative sources in your life… haters gonna hate, so don’t let it get to you
  • Focus on your clients and the value you can provide
  • Start with one platform to build your confidence and slowly add others

 

6. Not enough time

So you feel like there’s just not enough time in the day to create the content you’d like to produce, right? Your to-do list is a mile long and you have other priorities besides just writing blogs, making videos and posting to social media.

  • Hire a professional to handle the things you’re not as good at or that take you too long
  • Batch create your content to save time
  • Set systems in place to help you work faster
  • Block out time on your calendar specifically for content creation

Creating blogs, videos and social media is a great way to connect with your audience, gain their trust and draw traffic to your website. However, if you’re spending too much time on content creation, you’re missing out on critical business-building priorities. Learning to be more efficient with your content creation is critical!

READY TO CREATE MORE STRATEGIC AND STREAMLINED CONTENT?

Ready to overcome your content setbacks and start creating content that converts?  Plan strategic content with ease using our Content That Converts strategy guide! 120+ pages of planning and strategizing. Take the guess work out of what to write and record! 

 
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