Guest Post by: Brit Kolo, Marketing Coach of JAMMarketingGroup.co
Let’s not beat around the bush here. Social media flicks its flame into every part of our lives.
- Scrolling through your Instagram feed whenever a webpage doesn’t load immediately.
- Getting sucked into a Facebook Group conversation that takes up half your day.
- Watching a bunch of Instagram Stories as you sip your morning coffee.
- Double tapping this.
- Double tapping that.
- Posting your own content and then checking in every twenty minutes to see how it’s doing.
I know, I know. I do it too sometimes.
And I’m certainly not the first to say we’re no longer consuming content on social media - it’s consuming us.
The “problem” of social media is not new news.
In fact, I don’t believe social media is a “problem” at all.
The problem here is, as ambitious entrepreneurs, our activity on social media can lead us to burnout faster than ever before.
Oh dang, she just said the B word.
Yes, burnout. Social media fuels our journey to burnout in sneaky little ways, accumulating over time, guiding us right into the trap of waking up one morning and being totally convinced we can’t possibly do one more thing in our business without bursting into flames.
But we can avoid this. That’s the good news.
We can avoid burnout fueled by social media, first by understanding how it manages to wipe us out, and second by changing our perspective on social media as a whole.
Here’s how social media fuels our journey to burnout:
- Our emotions are hijacked every few minutes by whatever we happen to see on social media as we scroll.
- As ambitious entrepreneurs, we then spend our already-limited time and energy creating content for social media that will *hopefully* get us more followers and engage our current audiences.
Hijacked emotions + Striving to create the perfect posts = Stress
Enough stress over time = Burnout
Ahh and there it is.
So as I mentioned earlier, we can avoid all of this.
Not by just swearing off social media. That’s just not going to happen for more than a day or two at most.
Instead, I propose shifting our perspective about social media to make it a more intentional, fulfilling place to be.
Here’s how you can avoid social media burnout:
First, do a “Joy Audit” on your current social media feeds.
Take twenty minutes right now to scroll through the social media feeds you spend the most time in and unfollow any account that doesn’t immediate spark a sense of JOY in you.
To take it a step further, schedule a 20-minute block to do a Joy Audit every month for the next few months so you can be sure you’re intentionally creating a joyful space for yourself whenever you do log in to social media.
Second, embrace the fact that to GET engagement on your social media posts, you must GIVE engagement first.
Chris Emmer of Sweaty Wisdom has termed this “Social Karma” and there’s no better name for it.
What you throw out into the world is going to come right back your way.
What you put into Instagram, you’ll get out.
What you put into Facebook, you’ll get out.
What you put into your email list, you’ll get out.
So if you want if you want greater engagement – follows, likes, comments, AND QUALIFIED LEADS – you must first go GIVE that engagement to others.
For instance, Instagram.
Comments are GOLD on Instagram. We know they boost our relevancy within the IG algorithm. So typically, the more comments we get on our posts, the faster our account grows. Want comments? Go spend time commenting on others’ posts.
And Instagram Stories.
When other users click to your profile, DM you, or answer a poll from your Instagram Story, Instagram boosts your relevancy and shows your story to more people. Want people DM’ing you and answering your polls? Go watch others’ stories and begin conversations there.
How about Facebook Groups?
You want people to be more engaged in your Facebook Group? Go be engaged in others’ Facebook Groups.
Again, it’s all about shifting your perspective on social media so it no longer leads to burnout.
Intentionally create a joyful social media experience by completing a Joy Audit and then consciously embrace the concept of Social Karma by living it out. By giving first, receiving second.
Now, the task is simple. I give you permission to go spend twenty minutes on Instagram - the first ten doing a Joy Audit and the second ten engaging with others’ posts.
Comment below to let us know how those twenty minutes felt for you!
Brit Kolo, Founder of JAM Marketing Group, is a Marketing Coach for creative, big-dreaming entrepreneurs, yearning for meaningful growth in their businesses. Through her intuitive, in-depth coaching process, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good, meaningful way. When she’s not hopping on a Zoom call with a coaching client, she’s sipping chugging dark roast, podcasting in her yoga pants, and supporting her circle of fellow female entrepreneurs.